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Confused Retailers Sell Alcoholic
Energy Drinks to Kids
May 30, 2007 News
Summary Courtesy of Join
Together Online
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Headlines
Some retailers in Kentucky inadvertently
sold alcoholic energy drinks to underage youth after
confusing the products with nonalcoholic energy drinks,
WYMT-TV
reported May 25.
The Kentucky
Office of Alcoholic Beverage Control's (ABC) Enforcement
Division found that some store clerks don't recognize
energy drinks containing alcohol because the packaging
is so similar to that of regular energy drinks. Officials
said the alcoholic drinks look more like other energy
drinks than other alcoholic beverages.
"This new line of alcoholic beverage
product is extremely similar in look and feel to the
popular energy drinks that contain no alcohol,"
said ABC Executive Director Chris Lilly. "It is
critical that servers, sellers, and consumers know and
understand the difference. Our youth are at risk when
clerks and retailers can not differentiate between nonalcoholic
and alcoholic beverages being sold."
Kentucky officials noted that while
retailers are still subject to penalties for inadvertently
selling alcohol-infused energy drinks to underage customers,
the ABC is adding information about energy drinks to
its server-training program.
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